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Gus Carlson

Advisory Council

Gus Carlson has been helping major global public companies build, manage and protect their reputations for more than three decades. After a successful career as an award-winning national business journalist with top-tier U.S. newspapers, Gus moved to the corporate world, where he developed specialties in reputation management and crisis communications, brand strategy and positioning, executive leadership communications, employee engagement, and media and investor relations.  He is now a consultant to corporations and organizations around the world. 


Gus’ experience includes more than a decade as Global Chief Marketing and Communications Officer for the Thomson Corporation and Thomson Reuters, where he oversaw communications for Thomson’s 2008 acquisition of Reuters PLC for $17 billion and the development and launch of the Thomson Reuters brand, which is ranked among the 100 most valuable brands in the world. He also oversaw communications around the $17 billion sale of the Thomson Reuters Financial & Risk business to Blackstone in 2018.  Gus has also held senior communications positions at Accenture, Standard & Poor’s, Barnes & Nobel, PaineWebber and Hill and Knowlton.   


Gus’ journalism background includes posts as a business news editor at The New York Times and as a business editor and columnist at The Miami Herald, where he was a member of the editorial staff awarded the Pulitzer Prize Gold Medal for coverage of Hurricane Andrew and its aftermath in 1992.  He is a business columnist and former director for The Globe and Mail, Canada’s national newspaper 


Gus is president of The National Sailing Hall of Fame and The Sailing Museum in Newport, R.I.  He is an author on reputation management, media bias and corporate culture, and lectures at colleges on media and communications issues.

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